When the NHL launched its gift card program in 2018, the idea was to help teams make more money by charging more for the privilege of using their existing card.
Now, teams can use the cards as much as they want and even earn more, with some teams even charging $100 more for cards they don’t need.
The cards have helped keep the sport relevant in the post-Corsi era, but the league’s ability to charge more for tickets, merchandise and other revenue sources has left some teams scratching their heads.
One team, the Pittsburgh Penguins, has used the gift cards for nearly two years now, but it hasn’t been easy.
The Penguins had just signed free agent defenseman Trevor Daley, who has one year left on his contract.
They were about to begin the second season of a $50 million extension that could pay him more than $11 million in salary cap hits.
So, they decided to give the cards away to fans and friends.
They made them available on social media to help fans get an idea of what was coming.
Some fans had trouble buying the cards, though.
Some fans had no idea what the cards did or were confused by how they were being sold.
The Cards were sold out for two months, and the NHL eventually began to refund the cards.
The league is now trying to get more cards sold and put the money back into the system.
But some teams are still not happy.
They were surprised when they were notified that they’d be refunded.
They thought they were just getting a free card for buying them, they said.
They never had any idea that this was going to be a real issue.
“The Penguins said the cards were supposed to be given out by team stores.”
A group of fans who were not fans of the Penguins but wanted to try the cards said they thought they had made some good money on the cards by taking advantage of the promotional pricing.”
We were hoping they would sell out of them, but they did not.”
A group of fans who were not fans of the Penguins but wanted to try the cards said they thought they had made some good money on the cards by taking advantage of the promotional pricing.
They even got a free ticket for each purchase of a card.
But the Penguins say they still have to figure out how to best distribute the cards to fans.
The NHL said it is working with the teams to make sure the cards can be used by all teams.
“There’s always room for improvement and we’re always listening,” NHL deputy commissioner Bill Daly said.